Harsh Saraf dedicated time for learning the ropes of his family business at Super Knit Industries while pursuing management studies from Jai Hind College, Mumbai. He realized the potential of the Indian market and spearheaded the launch of Supersox a vibrant socks brand for men, women and children of all ages in India. Harsh wants the Indian consumers to indulge in excellent export quality fabrics and international styles of socks at competitive prices through his new brand. His vision is to popularize Supersox and take on a larger chunk of the market share of socks in India.